Lexicon® Blog

Meet Our 2016 Summer Interns

In Brand Name Development, Business, Cars, Naming on June 9, 2016 at 9:49 am

This summer’s internship program features four bright thinkers from top universities across the nation. Over the next 10 weeks, each intern will be exposed to and entrenched in every step of our process, from creative development, to consumer research and linguistic analysis.

Last year, Lexicon reintroduced its internship program, which was structured in two groups: 3 linguistic interns and 2 creative interns. At the end of the summer, we were thrilled to offer 2 of those interns permanent roles. This year the interns’ responsibilities will be more comprehensive in nature as each will be involved in all aspects of our services.

Automotive-Think-TankAs an exciting and new aspect to this year’s program, our interns will be part of our new Automotive Think Tank. Their fresh perspectives and varied backgrounds will help us explore the branding landscape of the automotive future – an industry that is on the cusp of experiencing seismic shifts. The purpose of the think tank is to closely examine the current automotive industry structure, how rapidly it’s changing, and what those changes will look like – for everyone from car manufacturers to insurance companies to the government. Our recent and continued work in the space has positioned Lexicon as a leader in the automotive naming space.

Meet the 2016 summer interns:

SARAH SCHECHTER

“I’m a student at the University of Pennsylvania studying for a Masters degree in Product Design and Development. Before coming to Philadelphia, I worked in data analytics for four years and received a BS in Physics from Georgetown University.”

How did you find Lexicon?
“Through the UPenn Careers Site”

Sarah is most excited to “get creative” this summer. Lexicon is excited to see how her design background will shape her views on the future of the automotive industry – perhaps opening our eyes and painting us a picture that no one else could have foreseen.

kennedy_bio

KENNEDY PLACEK

“I am a current student at Stanford University, majoring in Political Science. I just finished my sophomore year so to be completely honest, I am not sure where I will end up post-graduation!”

What was your favorite part of the internship last summer?
“My favorite part of the internship last summer was being able to participate and contribute to in-house creative sessions and presentations to clients.”

What are you most excited for this summer?
“I am most excited to bring the new team together for our recently developed automative think tank this summer!”

 

eva_bio

EVA EPKER

“I am a rising senior at Stanford University, majoring in English, minoring in both Art History and History as well. My academic goals are to make the most of my senior year, finish my degree, and decide what I want to do post-graduation.”

How did you find Lexicon?
“Through an email sent to English majors from a past Lexicon summer intern. I did research last summer and taught middle-schoolers in 2014. [I applied to Lexicon because] Lexicon values some of the same skills as Stanford’s English major, such as clear, creative thinking, and efficient, successful communication”

Eva is most excited to “be able to sharpen her creativity, utilize her love of words, and be inspired by the rest of the Lexicon team” this summer.

 

noah-bio1

Noah Rucker

“I just received my BA in Linguistics from the University of Florida. Grad school is definitely on the table, but I’m uncertain what I’d go into as of yet. Language and technology is one option, but I’m definitely still exploring, trying to find my niche.”

How did you find Lexicon?
“Lots of applications, and a sudden enthusiastic call from Greg. I worked with an educational video gaming company on a science fiction universe where I helped write and worldbuild educational quests, including aspects of naming the galaxy, constellations, people, and places. I also interned with the IHMC (Institute for Human and Machine Cognition) where I looked into social media data for individuals diagnosed with particular mental disorders (specifically, eating disorders such as anorexia, bulimia, etc.) and then teased out particular linguistic features that were more prevalent in these kinds of users.”

Noah is most excited to “learn an industry and contribute some snazziness” this summer. Lexicon is excited to see how his background in linguistics and technology will add to the unique perspectives our Automotive Think Tank will provide on the potential new naming conventions in this burgeoning industry.

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